Dave Cedrone

cedrone@gmail.com

OBJECTIVE

Lead the design and development and branding of an innovative, community-based online product or service and manage growth to achieve revenue and membership goals.

EXPERIENCE

Cedrone Design, Houston TX
March 2005–Present
Founder, Creative Director

Launched a successful design practice serving client needs for integrated web and print media solutions responsive to business requirements for innovative, high-quality design and community development

The facility to collaborate with clients to shape business requirements that address marketing, advertising and editorial objectives and direct teams of designers and developers to create on-time, on-budget products

Responsible for strategic direction of all design, development and marketing projects with key contributions to client business development, revenue growth and customer relationship management

Ongoing support for client websites, content management systems, e-commerce stores, customer community and social media presence, advertising campaigns and other marketing initiatives

Key Achievements:

• Designed and developed three e-commerce stores for worldwide furniture business resulting in improved organic search results, consistent advertising and analytics tracking, simplified user experience, increased customer involvement in social media and email campaign responses
  
• Partnered with a Ruby on Rails developer to manage the design, development and launch of an online grade book application used by college professors nationwide. Projected user base increase of over 200% in 2010
  
• Designed layout and format of three community magazines resulting in page count increases of over 170% in the largest issue, and overall circulation increases of over 75% over two years
  

Adplex, Houston, TX
November 2007–June 2008
Product Manager

Lead the design and development of an online application that managed digital assets for companies such as Hewlett Packard, Gensler, Brunswick and Schneider National. Oversaw sales and business development for potential customers as well as discovery and implementation process for new customers

Key Achievements:

• Initiated and lead company-wide planning sessions to re-define the application goals and objectives to create a strategic product development roadmap
• Implemented a monitoring and tracking process for task assignment, bug tracking, new feature requests and future development recommendations resulting in improved developer performance and end user functionality
  

Office of the Secretary of the Commonwealth of Massachusetts, Boston, MA
February 2002–March 2005
Graphic Designer

Responsible for leading design and communication projects for the Graphic Communications Division. Projects included design and maintenance of the Secretary's official website, public communications online and in print, graphics for television appearances, museum exhibit design, signage systems, trial graphics, books, brochures and emergency tasks for fourteen divisions of the office

Key Accomplishments:

• Designed, printed and supervised the installation of two large historical exhibits and re-designed the website for the launch of a $2.5 million fundraising campaign. Exhibit openings stimulated media coverage and renewed public interest in the revitalized Commonwealth Museum & Archives. The website promotes museum news and events to raise public awareness and increase turnout, a primary goal of key benefactors
• Developed a signage system for the Registry of Deeds office building that could be easily navigated by people with varying levels of ability to see and read resulting in improved traffic flow and a more positive atmosphere for citizens to request records
  

EDUCATION

Massachusetts College of Art, Boston, MA
2002-2005
Certificate of Graphic Design

Emerson College, Boston, MA
1999-2002
BFA, New Media

Bridgton Academy, North Bridgton, ME
1998-1999
Postgraduate Prep

COMPETENCIES